Wellness Program Evaluation
In previous sections we provided information to assist you in planning, developing and implementing an effective corporate wellness program. It is equally important to the future success of your corporate wellness program that you develop effective mechanisms for wellness program evaluation. Wellness program evaluation can include a variety of measurements such as participation levels, employee satisfaction surveys, reductions in risk factors, changes in health behavior, and cost/benefit studies.
Wellness program evaluation can serve a number of valuable functions:
- Wellness program evaluation can provide evidence of your organization’s need for wellness
- Wellness program evaluation can affirm the initial decision to develop a wellness program
- Wellness program evaluation can provide ongoing measurements of the program components
- Wellness program evaluation can help you to make necessary adjustments to the wellness program
- Wellness program evaluation can provide the data necessary to demonstrate success
- Wellness program evaluation can facilitate the continuation or enhancement in funding.
There are two major areas in which your evaluations can focus. First, the evaluations should measure whether the program is being administered in a manner conducive to achievement of the program objectives. This information can be derived by reviewing such factors as how many employees participated and successfully completed the program, how satisfied are the participants with the various program components, are the participants satisfied with the course content, instructors, facilities, etc.
Second, the evaluations should measure the outcomes of the program, including cost/benefit analysis if possible, and whether identified objectives have been achieved within a specified time frame.